Challenged to come up with a campaign in collaboration with WARM Rotterdam to combat the climbing rate of poverty within Rotterdam, we came up with the campaign: ”Share your warmth”. The campaign is derived from the insights that poverty is no longer seen as a societal issue but more as a problem of the individual and how it can be a challenge for people in poverty to keep warm during the winter months. The campaign is made to spread awareness around this warmth inequality and urges people to take care of their fellow citizens through donations and acts of kindness. 

Through the use of thermal-imaging we want to show an image of the city during winter where the warmth inequality is notably visible making people aware of this issue.